As Internet browsers evolve, improving the positioning of our site involves working on our content and trying to be clear and relevant to the people who visit us.
But there is also various technical aspects that we should not overlook when evaluating our SEO strategies, and optimizations come into play here that may not be readily available to most admins.
Luckily, there are many simple and free tools that allow us to better understand how our site is doing under the hood, and what things we can do to improve its speed (and therefore its SEO).
1- Google PageSpeed Insights
Check the speed and usability of your site on various devices. Just by entering your site address, this free tool from Google will analyze load time and performance for desktop and mobile devices, as well as identify potential opportunities for improvement.
Find variations of your main keyword. Just enter a keyword, and the tool will provide you with a bunch of keyword opportunities arranged in alphabetical order.
3- Google Analytics
Complete web statistics. In addition to analyzing absolutely all the traffic on your site, Google Analytics will help you to know the origin of the contracts or inquiries from your site. It is the essential tool to understand the connection between your users and your website, allowing you to plan and modify the structure and your content effectively.
4- Google Webmaster Tools + Bing Webmaster Tools
Web analysis, alerts and constant error reports. These two tools will help you know what the big search engines think of your site. It is useful to detect any errors, alerts or indexing problems.
5- Open Site Explorer
Comprehensive link analysis. The free version of Open Site Explorer performs a quick look at link analysis, including which links have the most impact.
6- Google Keyword Planner
Know what your customers are looking for. Enter a word or group of keywords in this tool and Google will return all kinds of useful statistics that will help you develop your keyword strategy. The information received includes: monthly search volume, competition, and even terms or keywords that you have not considered.
7- Google com in incognito mode
I discovered self-fill opportunities. Doing a search in an incognito window will show you all the autocomplete options without the information that Google may save when you log in with your user. It can also be useful to find out how you actually rank in search results for a certain word.
From Chrome, you can press CTRL+Shift+N together to open a tab in incognito mode. If you're using Firefox, press CTRL + Shift + P.
8- Google Trends
Changes in search volume for certain terms or words. A quick look through Google Trends will give you potential terms and SEO opportunities for your content.
9- QuickSprout Website Analyzer
Complete analysis of your site. QuickSprout's tool analyzes almost everything: SEO optimization, speed, tags, keywords, social networks, links and even comparisons with competitors. Issue reports, which can be sent to the email you choose as a .pdf file.
Customize the way your search results appear. This tool allows you to create custom code so that your reviews, events, organizations, and people are displayed the way you want them to appear on search pages. Once you've created the design, you can copy it to your site, or even try a free plugin offered by the community to implement it more easily.
eleven- Similar website
It allows to see statistics of any domain. Use this tool to compare traffic between two websites. It is a useful tool to research your competitor and get an idea of their strategy.
12- SERP Robot
See where your site ranks for certain terms. You can use the tool in two ways: write a keyword and the address of your website, and you will see where you land; Or, leave the website address field blank to only see a list of results for a certain keyword.
13- XML Sitemaps
I built a sitemap. Enter your website address and some optional parameters, and this tool will allow you to download a map of your site that you can upload to Google Webmaster Tools.
See your site the way search engines see it. This tool, apart from showing you how the search engines see you, can be useful to discover the hierarchy that you gave to some elements, perhaps without realizing it.
fifteen- SEO Site Checkup
Audit and score for your website. This tool performs a quick audit of your site checking the correct use of tags and verifying errors that can be detected.
16- Searchmetrics Website Analyzer
Dashboard search performance and ranking in social networks. The free version of this tool shows you some of how your site ranks on the networks along with a keyword ranking.
17- Find Broken Links
I discovered bugs on your site. This tool searches your entire site looking for broken links.
18- Ahrefs' Site Explorer and Backlink Checker
General summary of your website and links. The free version gives you a sample where you will see a dashboard of referring pages and incoming links from your website.
Look for duplicate content: Just enter the URL of your site, and this tool will be able to tell you where else your content is found on the internet. Useful to check if someone is copying your content.
twenty- moz tool bar
Once installed, it will make it easier for you to analyze the pages that rank for a certain search. The toolbar for Chrome and Firefox will allow you to create search profiles, compare metrics and highlight certain keywords within the site you are browsing.
As you can see, there are powerful (and free) tools to get x-rays of our site, get to know it better and find its weaknesses. I think that after this we can leave them alone: they sure have a lot of work to do 🙂
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