Clients you can't meet in person should be part of your contact list. That is why it becomes so important to maintain an effective subscription form on your website.
Next, we are going to give you 4 keys to create an effective subscription form:
- positioning: Just like everything else in online marketing, you'll want your form to be clearly visible as well, without being overwhelming. We note that the best location for a subscription form is the upper right area of the web page, in the left side navigation bar, or at the bottom of the page, at the end of the content.
- incentive: every time someone subscribes to your newsletter, they should know why subscribing is convenient. Remember, it's an exchange: valuable content in exchange for the customer's time. A good idea is to provide a brief explanatory line about what your newsletter provides; for example “Subscribe to our newsletter to receive tips, tricks and techniques from our experts”.
- Offer Concrete Benefits: Another way to provide value is by offering a specific incentive to everyone who subscribes. Customers are more likely to subscribe if they will receive discounts or special reports, for example.
- Form Design: Make sure your signup form is clear and to the point. It is better to keep a minimum amount of requested data. Many sites initially ask for a name and email address only. You can always request more information if you need to segment the list.
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