The site design It is the first thing that should be taken into account when carrying out a personal portal.
Keep in mind that the design will depend on the order you intend to give the content. In addition, it is important that the navigation through the different pages is somewhat simple and intuitive. All users should be able to reach the information they need with just a few clicks. It seems obvious, but it is always important to clarify it as many times as necessary.
We publish below a list with the tips that we consider most important for your web design to be friendly, both for users (who are looking for useful information) as well as for search engines (Google, Bing) who also prefer everything within their portals to be intuitive so that their own databases of data take into account the information on our website.
simple tools
When designing a website, they should keep in mind that their visitors do not have to be individuals with high experience in searching for information, nor do they have to know how to reach the content they are looking for through difficult designs. For this reason, the tools that they use in their portals, such as Facebook and Twitter buttons, shortcuts, categories and all the rest that make up a site, must necessarily be very intuitive. It is important to summarize what each link or element contains in a clear and striking way, if necessary.
User eye movement
A curiosity that perhaps many did not know is that the user's eye moves from left to right, something that should be taken into account when placing menus or choosing a WordPress theme or any publication tool. Remember to place the menus, and all the important elements of your sites, on the left side (Note: the presentation of photos or flashy titles could affect the normal course of vision).
original descriptions
If you have a portal related to products or services, it will be necessary to carry out original and striking descriptions of them. The goal is always to make users feel attracted by titles and general descriptions that they locate in the main menu of their sites. In addition, Google places more importance on original descriptions than standard ones when it comes to positioning a site in its search results.
custom search engine
The search engine is perhaps the most important element of a site since, over time, you will notice that your portals are flooded with articles that get lost between the pages, and under categories that are not always the easiest way to find a specific article. For this reason, a reliable search engine is the most useful tool to reach the destination and, in addition, it will present related articles and all content that adds richness to the search.
suitable technology
There are tools that, with the evolution of the Internet, have already become obsolete. One of them is the use of Flash, and another is the excess of JavaScript, two elements that constantly fail. In particular, Adobe Flash makes browsing slower, in addition to the fact that today it is considered an element that may not be secure. Therefore, try to avoid both and modernize as much as you can in your designs and publications.
Site Map
Not many add a sitemap on their portals, something that seems useless but the reality is that it will increase your visits in Google and make the search for information clearer for users. Always remember that search engines like to take sitemaps as an indexing parameter, in addition to guiding users through our content.
Correct layout
An adequate and correct layout allows us to establish columns that do not affect the way search engines index. It is not recommended to put many rows in the header because this can make it difficult for the robots that index the website to access. Always use one or two. The less the better.
Do not leave broken links
When we read an old article, it is common to find links that we have placed that no longer lead anywhere, or point to a website that no longer exists. This is very common, so we always recommend constantly testing the links for the "broken" ones, especially in the case of the most popular articles on your blogs. Leaving broken links harms the relationship of content with internet search engines.
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