Your site speed affects your sales

Stop to think about the way you search for things on the web… How close are you to closing a tab and moving on to another search engine result if the site you want to see takes a long time to load?

If you are looking for a result of a soccer game, or information about a news you heard on the radio, what will be your predisposition to revisit those sites where the wait for what you were looking for took too long?

How patient do you have when looking for an address on your cell phone while you're walking down the street?

The loading speed of your website is a non-negotiable value on the Internet. It has a direct relationship with sales growth and user loyalty.

Visitors expect your website to load in 2 seconds. After 3 seconds, more than 40% of users will leave your site in full load. On the other hand, the 85% mobile users expect your website to load at the same speed or even faster compared to loading on a desktop PC.

A study of online shopper behavior found that 88% of online consumers are less likely to return to a site after a bad experience. The same study claims that 75% of online consumers migrate to a competitor's site if they experience loading delays.

Taking these statistics into account, we clearly see the importance of web performance in improving the user experience. We propose the following concern: are you sure that your site is faster than that of your competitors?

Walmart case

Analyzing the web performance of the retail market in the United States, Walmart concluded that they did not maintain the fastest site in the market compared to eBay, Amazon, Cotsco, etc.

For this reason, they decided to hire a technical team to work on optimizing the performance of their website. As a consequence of this decision, enlightening results were reached regarding the relevance of loading speed as a key factor in increasing sales and income. Let's see:

  • For every 1 second of performance improvement, they saw a 2% increase in conversions.
  • For every 100 milliseconds of improvement, revenue increased by up to 1%.
  • Giants of the online market such as Amazon, Shopzilla, Yahoo, Aol and Mozilla followed these steps and achieved exceptional results.
  • Shopzilla sped up its load average from 6 seconds to 1.2 seconds and increased revenue by 12% and page views by 25%.
  • Amazon increased its revenue by 1% for every 100 milliseconds of improvement (same results as Walmart).
  • Yahoo expanded its traffic by 9% every 400 milliseconds of improvement.
  • Finally, Mozilla achieved 60 million more Firefox downloads per year, optimizing its pages in 2.2 seconds.

And at the SEO level, how does it affect positioning?

Since the launch of PageSpeed, Google has made it clear in a blog post that one of its main goals is to make the Internet faster and more convenient for users. For this reason it is that, if your site loads fast, the better your search ranking will be and, as a consequence, your organic visits will increase.

What to take into account to choose a Hosting Service plan?

For your site to work properly, the server where it is hosted must work in optimal conditions and process each visit as quickly as possible.

If the site is a simple .html, speed is not usually a problem, but nowadays more and more sites are developed on WordPress, where performance also depends on how fast the database queries are made.

How fast does your web page load?

tools like GTMetrix Y PageSpeed Insights They help you analyze the performance of your website, offering you a valuable amount of advice to optimize the loading speed. You will be able to identify each of the obstacles that prevent quick access to your website in a detailed report. From this data, you can focus on optimizing these load process slowdowns.

Have you tried the tools and have doubts?

Leave us your comment so we can review it. It will be a pleasure to advise you!

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