Duplika EMAIL MARKETING

Getting Started Guide

From setting up our account to managing our first campaign

Guides to learn how to configure our email marketing account and be able to send our digital campaigns with the Duplika Email Marketing service

WELCOME TO OUR GUIDE TO USING

Duplika Email Marketing

In the interest of being as clear as possible, we have separated the tutorials according to their category. Please select a link to jump to the portion of the guide that interests you..

contacts

Getting started: How to get started?

The first thing we need to do to get started is log in to the account with the data provided by Duplika.
To do this, we will go to the link https://email.duplika.com/

After entering, we can create our first campaign.

Starting: How to verify our domain?

We can whitewash our emails using our real domain to ensure that they do not bounce.

After clicking on the highlighted button, we will display the relevant information.

A click on the eye pointed below will open the details of our domain and mail.

A window similar to the following will open:

Here we can verify emails and domains (including setting up a bounce domain).

Started: how to verify our mail?

It is possible to verify our email address instead of the domain itself.

The email verification process is easy since the email address associated with our account, as we will have to verify, must already be approved.

We will enter here:

Then here:

Finally, here:

check email

If we want to add another email address:

After pressing the indicated button, we will enter the new mail and verify in the pop-up window.

We must check our mailbox and click on the confirmation link. If we do not receive the email, it is recommended to check the spam/junk folders.

Started: How to set a domain as default?

Setting a domain as the default sender is important if we add more domains (optional).

When a default domain exists on the account, emails are sent from that default domain. This becomes important if we use subaccounts with the sender domain of the main account or for agents/resellers who want notification emails to be sent using their own domain.

Once a default domain is set, subaccounts will inherit the ability to use the domain as the default verified sender from the parent account. The default sender domain of a parent account is visible to all subaccounts and can be used by agents and resellers but not changed in any way.

To add domains:

Later:

We fill in the field in the pop-up window:

Started: How to set a default bounce domain?

A bounce domain allows us to set an email address to which bounce information will be sent. The advantage of having a separate bounce domain is that it promotes a positive reputation with the receiving servers.

A “bounce domain” is also called returnpath, reverse way, envelope from Y envelope sender.

Technically, at Duplika Email Marketing the bounce domain will be a subdomain of our main domain. Ex: bounces.mydomain.com

To set up a bounce domain:

Later:

Finally, we will check the indicated option and complete the field:

Let's remember to have the subdomain created. If you have any questions, we can send an email to [email protected] for help.

Optionally, we can disable the bounce domain so that our email address is used instead.

Campaigns: getting to know the campaign editing screen

Here we will see a synopsis of what we see on the screen of our campaigns.

The Campaigns Screen is the starting point to just send campaigns or schedule one. It's also where we'll see the list of campaigns we've sent, and where we can review their results.

By clicking on the blue Create Campaign button we will start creating it. This is explained in the next point.

Campaigns: sending our first campaign

Sending an email to any group of contacts is a “Campaign”. To do this, we first need two things: a template (which becomes the body of the email itself) and contacts (the recipients who receive the email). Let's start at the beginning: contacts.

The easiest (and most used) method of uploading a mailing list is by uploading a CSV file. That is, having the recipients in an Excel (or simile) to be able to edit them, and export to a .csv extension when we need it.

Our CSV file must have at least one (1) column labeled 'email', the one that will contain the list of email addresses.

Example:

e-mail
[email protected]
[email protected]
[email protected]
etc

Once this step is done, we will need to configure a Template.

There are many templates to choose from, and also many ways to customize them. Below we see the edition of the first template in the gallery, “yoga”. Everything we see, text, colors and images, are easily editable/replaceable. We can remove and add elements as we please.

On the right we have elements that we can add, distributed in three categories/flaps.

It is recommended to play a little with the elements, touch to edit the texts and get a little familiar with the tools. Note: the changes are saved automatically, creating a new template in “My Templates”.

Once our Template has been created, now we can start our Campaign.

After clicking the indicated button, we will see:

There is no need to be distracted by anything other than choosing the contact list, the created Template and pressing “Send”. The campaign will be processed.

Contacts: managing our contacts

Our contacts are probably the most important leg of our marketing strategy. Without subscribers, we wouldn't have an audience for our email campaigns. And knowing how to handle them properly can take just as much practice as using the tools correctly.

At this point it is important that we know something beforehand: the difference between Segments and Static Lists.

The Lists are, precisely, a list of static emails. Segments, on the other hand, are a list that changes dynamically based on query criteria.

Example: When we upload a .csv file, the emails are added to a new or existing list. That particular set of contacts does not change; it remains static on that list.

A segment is completely dynamic: it only contains the contacts that match the segments query. A clear example is the “Involved Contacts” Segment, available by default in most accounts. Such a segment only contains contacts with a status of Involved (engaged) implying that the contact has clicked or opened your email in the last 6 months.

The main screen of contacts gives us a snapshot of what is happening with our marketing.

In the box Summary we see all our contacts, the subscribers and also contacts that were added today.

In Contact Growth we will see a graph that reflects the changes in the number of contacts. We can adjust the date range to specify a period of time.

In Recent Growth We visualize the changes in the number of contacts and subscribers who unsubscribe within the last 30 days.

Audience Performance it indicates the participation of our contacts and is divided between percentages of openings and clicks.

To create a new contact list, go to the following link:

Remember that we can load a CSV type list (which is the most common). During the process we can also enable recipients to unsubscribe. If we allow it, this setting works with the {unsubscribelist} merge field to allow recipients to see what lists they're on.

the tab of Record will allow us to select and view the segment counts on a graph as a function of time. Because segments are dynamic, they will vary over time.

The chart provides a visual representation of segment changes over the last 30 days.

We are continually expanding the guides based on frequently asked questions here

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