Email Marketing Tutorial

To make things as clear as possible, we’ve organized the instructions by category. Please select a link to jump to the section of the guide you’re interested in.

Getting Started: How do I launch my email campaign?

The first thing we need to do to get started is log in to the account using the credentials provided by Duplika. To do so, we’ll go to https://www.emailpanel.net/

After logging in, we can create our first campaign.

Getting Started: How do we verify our domain?

We can authenticate our emails using our actual domain to ensure they don’t bounce.

After clicking the highlighted button, we’ll see the relevant information.

Clicking the eye icon shown below will open the details for our domain and email.

A window similar to the following will open:

Here we can verify emails and domains (including setting up a bounce domain).

Getting Started: How do we verify our email address?

We can verify our email address instead of the domain itself.

The email verification process is easy because, as we’ll see, the email address associated with our account should already be approved.

We’ll go here:

Then here:

Finally, here:

If we want to add another email address:

After clicking the highlighted button, we’ll enter the new email address and verify it in the pop-up window.

We need to check our inbox and click the confirmation link. If we don’t receive the email, we recommend checking the spam/junk folders.

Getting Started: How do we set up a default bounce domain?

A bounce domain lets us specify an email address where bounce information will be sent. Having a separate bounce domain has the advantage of helping build a positive reputation with recipient servers.

A “bounce domain” is also called a return path, reverse path, envelope from, and envelope sender.

Technically, in Duplika Email Marketing, the bounce domain will be a subdomain of our main domain. For example: rebotes.midominio.com

To set up a bounce domain:

Remember to create the subdomain first. If you have any questions, you can email [email protected] for help.

Optionally, we can disable the bounce domain so that our email address is used instead.

Campaigns: Getting to know the campaign editing screen

Here we’ll take a look at what’s displayed on the Campaigns screen.

The Campaigns screen is the starting point for sending or scheduling campaigns. It’s also where we’ll see the list of campaigns we’ve sent and review their results.

Click the blue Create Campaign button to start creating a campaign. This is explained in the next section.

Campaigns: Sending our first campaign

Sending an email to any group of contacts is called a “campaign.” To do this, we first need two things: a template (which becomes the body of the email) and contacts (the recipients who receive the email). Let’s start at the beginning: contacts.

The easiest (and most common) way to upload an email list is with a CSV file. That means keeping the recipients in an Excel file (or similar) so we can edit them, then exporting it as a .csv file when needed.

Our CSV file must have at least one (1) column labeled 'email' containing the list of email addresses.

Example:

email
[email protected]
[email protected]
[email protected]
etc

Once we’ve completed this step, we’ll need to set up a Template.

There are many templates to choose from, and many ways to customize them. Below is the editing screen for the first template in the gallery, “yoga.” Everything shown—text, colors, and images—is easy to edit or replace. We can remove and add elements as we like.

On the right, we have elements we can add, arranged in three categories/tabs.

We recommend experimenting with the elements, clicking to edit the text, and getting familiar with the tools. Note: changes are saved automatically, creating a new template in “My Templates.”

Once we’ve created our Template, we can start our Campaign.

After clicking the highlighted button, we’ll see:

All we need to do is select the contact list and the Template we created, then click “Send.” The campaign will be processed.

Contacts: Managing our contacts

Our contacts are probably the most important part of our marketing strategy. Without subscribers, we wouldn’t have an audience for our email campaigns. Knowing how to manage them properly may take some practice and require using the tools correctly.

At this point, it’s important to understand one thing first: the difference between Segments and Static Lists.

Lists are simply a set of static email addresses. Segments, on the other hand, are lists that change dynamically based on query criteria.

For example, when we upload a .csv file, the email addresses are added to a new or existing list. This particular group of contacts doesn’t change; it remains static in that list.

A segment is entirely dynamic: it only contains contacts that match the segment query. A clear example is the “Engaged Contacts” segment, available by default in most accounts. This segment only contains contacts with an Engaged status, meaning that they have clicked or opened an email within the past 6 months.

The main Contacts screen gives us an overview of what’s happening with our marketing.

In the Summary box, we can see all our contacts, subscribed contacts, and contacts added today.

In Contact Growth , we’ll see a chart showing changes in the number of contacts. We can adjust the date range to focus on a specific period.

In Recent Growth, we can see changes in the number of contacts and subscribers who unsubscribed over the past 30 days.

Audience Performance shows how our contacts are engaging, broken down by open and click rates.

To create a new contact list, go to the following link:

Remember that we can upload a CSV list (the most common format). During the process, we can also allow recipients to unsubscribe. If we enable this option, the setting works with the {unsubscribelist} merge field, allowing recipients to see which lists they’re on.

The History tab lets us select segments and view their counts in a chart over time. Since segments are dynamic, their counts will change over time.

The chart provides a visual representation of segment changes over the past 30 days.