Email Marketing Tutorial

To make things as clear as possible, we have separated the tutorials by category. Please select a link to jump to the section of the guide that interests you.

Getting started: How do I launch my email campaign?

The first thing we need to do to get started is log in to the account using the credentials provided by Duplika. To do so, we will go to https://www.emailpanel.net/

After logging in, we can create our first campaign.

Getting started: How do we verify our domain?

We can whitelist our emails using our actual domain to ensure that they do not bounce.

After clicking the highlighted button, we will see the relevant information.

Clicking the eye shown below will open the details of our domain and email.

A window similar to the following will open:

Here we can verify emails and domains, including configuring a bounce domain.

Getting started: How do we verify our email?

We can verify our email address instead of the domain itself.

The email verification process is easy because the email address associated with our account, as we will see, should already be approved.

We will go here:

Then here:

Finally, here:

If we want to add another email address:

After pressing the indicated button, we will enter the new email address and verify it in the pop-up window.

We must check our inbox and click the confirmation link. If we do not receive the email, we recommend checking the spam/junk mail folders.

Getting started: How do we configure a default bounce domain?

A bounce domain allows us to specify an email address to which bounce information will be sent. The advantage of having a separate bounce domain is that it helps build a positive reputation with recipient servers.

A "bounce domain" is also called return path, reverse path, envelope from, and envelope sender.

Technically, in Duplika Email Marketing, the bounce domain will be a subdomain of our main domain. E.g.: rebotes.midominio.com

To configure a bounce domain:

Let's remember to create the subdomain first. If you have any questions, you can email [email protected] for assistance.

Optionally, we can disable the bounce domain so that our email address is used instead.

Campaigns: getting to know the campaign editing screen

Here we will review an overview of what we see on our campaigns screen.

The Campaigns Screen is the starting point for sending or scheduling campaigns. It is also where we will see the list of campaigns we have sent and where we can review their results.

Clicking the blue Create Campaign button will begin the campaign creation process. This is explained in the next section.

Campaigns: sending our first campaign

Sending an email to any group of contacts is a "Campaign." To do this, we first need two things: a template, which becomes the body of the email, and contacts, who are the recipients of the email. Let's start at the beginning: contacts.

The easiest and most commonly used method for uploading an email list is to upload a CSV file. In other words, keep the recipients in an Excel file (or similar) so that we can edit them and export them with the .csv extension when needed.

Our CSV file must have at least one (1) column labeled 'email'; this column will contain the list of email addresses.

Example:

email
[email protected]
[email protected]
[email protected]
etc

Once this step is complete, we will need to configure a Template.

There are many templates to choose from, as well as many ways to customize them. Below we can see the editing view of the first template in the gallery, "yoga." Everything we see—text, colors, and images—is easy to edit or replace. We can remove and add elements as we please.

On the right, we have elements that we can add, distributed across three categories/tabs.

We recommend experimenting with the elements, clicking to edit the text, and becoming familiar with the tools. Note: changes are saved automatically, creating a new template in "My Templates."

Once our Template has been created, we can now start our Campaign.

After clicking the indicated button, we will see:

There is nothing else to do except choose the contact list, select the Template we created, and press "Send." The campaign will be processed.

Contacts: managing our contacts

Our contacts are probably the most important part of our marketing strategy. Without subscribers, we would not have an audience for our email campaigns. Knowing how to manage them properly may require some practice as well as correctly using the tools.

At this point, it is important to know something in advance: the difference between Segments and Static Lists.

Lists are, as the name suggests, a list of static email addresses. Segments, on the other hand, are lists that change dynamically based on query criteria.

Example: when we upload a .csv file, the emails are added to a new or existing list. That particular group of contacts does not change; it remains static in that list.

A segment is completely dynamic: it only contains contacts that match the segment query. A clear example is the "Engaged Contacts" Segment, which is available by default in most accounts. This segment only contains contacts with an Engaged (engaged) status, meaning that the contact has clicked or opened an email in the last 6 months.

The main contacts screen gives us an overview of what is happening with our marketing.

In the Summary box, we can see all our contacts, subscribed contacts, and contacts added today.

In Contact Growth , we will see a graph reflecting changes in the number of contacts. We can adjust the date range to specify a period of time.

In Recent Growth, we can see changes in the number of contacts and subscribers who unsubscribed during the last 30 days.

Audience Performance indicates the engagement of our contacts and is divided into open and click percentages.

To create a new contact list, go to the following link:

Let's remember that we can upload a CSV list, which is the most common option. During the process, we can also enable recipients to unsubscribe. If we allow this, the setting works with the {unsubscribelist} merge field to let recipients see which lists they are on.

The History tab allows us to select and view segment counts on a graph over time. Because segments are dynamic, they will vary over time.

The graph provides a visual representation of segment changes over the last 30 days.