Sharing Access to Google Analytics

If we need to bring on a manager or SEO specialist, we’ll need to give them access to our website’s Google Analytics.

The same applies when we need a third party to manage our Adwords campaigns, or perhaps when a prospective buyer of our site asks—quite reasonably—to see firsthand how many visits we receive.

In these cases, we’re in control because we can revoke the new access whenever we no longer need it. So, below we explain step by step how to share access to your Google Analytics with a third party.

Adding a user to my Google Analytics

First, sign in to your account and click the gear icon to access Admin.

On the Admin screen, click Account Access Management.

Then add the user by clicking the button indicated in the screenshot below.

In this guide, we’ll use the Add users option (rather than “user groups,” which is a more specific and advanced option).

On the screen that opens, as you can see, you can enter one or more email addresses. This will be the email address of the user you want to add, along with the permissions you want to grant.

Each role includes a short description and a “Learn more” link that provides a detailed explanation of what actions the added user will and won’t be able to perform.